How do you ensure you don't become one of them? They can be seen publicly calling out for too many messages on social media and sharing screenshots of their negative experiences.
Simply put, consumers are now feeling spammed on WhatsApp - in a similar way as emails. And consumers are increasingly becoming wary of receiving messages that are overly promotional or irrelevant to their interests. The lack of limitations on the number of messages a business can send over the messaging app has led to some irrationally using its capabilities. But only a handful of them are seeing success! Over 50 million businesses, including big names like Netflix, Adidas, Amazon, Decathlon, and Hellman, successfully leverage the large user base of over 2 billion people across 180+ countries offered by WhatsApp. From what started as a more natural way for brands to strike conversations with customers, the launch of WhatsApp Business API and its advanced features for running promotions has led to much noise on the messaging platform. WhatsApp Business has opened new doors for businesses to promote their products and services and keep their customers engaged.
